iPic Theaters
The Client
iPic Theaters is a premium cinema chain that offers an upscale, luxurious movie-going experience. With plush seating, straight-to-your-seat dine-in service, and a focus on comfort, iPic aims to provide an elevated alternative catering to an audience looking for a premium entertainment option.
The Problem
Many potential customers simply don’t know that iPic offers a luxurious, hassle-free moviegoing experience. Without more widespread recognition, iPic risks being overlooked by consumers who would be drawn to its premium experience.
The Solution
Boost iPic’s visibility by turning their target focus to affluent consumers who are willing to pay for a premium experience, no matter the cost. Offer an experience they can’t refuse.