goodies
The Client
Goodies is a trendy home goods store that specializes in affordable, stylish, and durable items - all priced at $25 or less.
The Problem
Goodies faces an awareness problem due to being overshadowed by larger retailers, leaving many shoppers unaware of its unique offering.
The Solution
To raise awareness of Goodies and everything great it has to offer, amplify their visibility with targeted advertising that highlights its unbeatable value.
Out-of-Home
Social
I pitched the founder of Goodies on collaborating with LA-based content creators who would shop in-store, showcasing the luxury-quality, budget-friendly finds. Creators highlighted the affordability and ethical sourcing of these high-quality items, proving you can elevate your home without breaking the bank.