CLIF BLOKS
The Client
Clif Bloks are energy chews designed to fuel athletes on the go. Made by Clif Bar, these bite-sized, gel-like squares help athletes sustain their energy without missing a beat in their workout.
The Problem
The visibility of Clif Bloks is stuck in the shadow of Clif’s flagship product, Clif Bars. While the Clif brand is already well-established and trusted, Clif Bloks struggle to break through as a distinct offering. Many consumers either don’t know Clif Bloks exist or simply associate Clif with bars alone, limiting the reach of this unique product.
The Solution
Raise awareness of Clif Bloks and differentiate it from Clif Bar and other energy bars. Introduce Clif Bloks by highlighting its unique benefits for endurance athletes.
Strava is the ultimate social network for athletes.
Nothing gets athletes more pumped up than a little competition.
By teaming up with Strava, CLIF BLOKS dare you to push your limits and crush personal bests.
The leaderboard spotlights top scorers blazing towards epic prizes.
Think you got what it takes?
Join the challenge now.
APP PARTNERSHIP
GAME ON.
Go beyond your limits and
compete against other fierce athletes.
FLEX YOUR STUFF.
Show off how many “bloks” you can incorporate into your routes. More bloks = more points.
SCORE BIG. WIN BIG.
Track your stats to see what it’ll take for you to rise to that #1 spot and beat out the competition.
Earn fresh sneakers and bragging rights.
